What Does it Mean to Personalize the Grocery Shopping Experience?

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Here’s what you’re probably thinking: How can I possibly customize the shopping experience for each and every one of my shoppers? Is that even a reasonable ask? Think about the square footage, SKU count, manpower, and marketing I need to manage day to day … I can’t adjust that for each shopper who visits my store.

You’re right … sort of … let me explain.

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Fewer Coupons, More Retail Sales with Artificial Intelligence & Personalized Marketing

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This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.

In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.

Enter Artificial Intelligence for Retail Businesses

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Amazon Goes All In On Grocery With Whole Foods Acquisition

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Quick, hit the panic button, the Online Giant Amazon, your biggest competitor whether you acknowledged that yet or not, just took a formidable seat at the brick and mortar table.

Now, take a deep breath, exhale, it’s going to be OK, they’ve just confirmed that brick and mortar is here to stay.

Consolidation of the marketplace was inevitable and we’re seeing it all around us and all throughout the supply chain, with CPGs, wholesalers, technology providers, and of course retailers.

The game has changed, officially, and there’s no turning back.

So what does this mean for you, the independent retailer? How should you react and respond to this shock wave that was just sent through your system?

We’ve got some thoughts on this.

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Retail Technology Trends in the Era of Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

In the era of customer experience, retailers are challenged to use technology to understand their customers, and meet their growing expectations.

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Loyalty Program Marketing Ideas for Father’s Day

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Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!

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The Evolution & Challenges of Retail Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

The era of customer experience

In the past 4-5 years, the retail industry has undergone major changes and retailers are acknowledging that it is 6-7 times more costly to acquire a new customer than to retain an existing one. This same research shows that boosting customer retention rates by as little as 5% can increase profits up to 95%.

With such incentives at hand, brick and mortar retailers are urged to leverage eCommerce-like data collection and analysis to create a unique customer experience that will keep customers coming back for more.

But this is often easier said than done.

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