Amazon Goes All In On Grocery With Whole Foods Acquisition

amazon-acquires-whole-foods-market.png

Quick, hit the panic button, the Online Giant Amazon, your biggest competitor whether you acknowledged that yet or not, just took a formidable seat at the brick and mortar table.

Now, take a deep breath, exhale, it’s going to be OK, they’ve just confirmed that brick and mortar is here to stay.

Consolidation of the marketplace was inevitable and we’re seeing it all around us and all throughout the supply chain, with CPGs, wholesalers, technology providers, and of course retailers.

The game has changed, officially, and there’s no turning back.

So what does this mean for you, the independent retailer? How should you react and respond to this shock wave that was just sent through your system?

We’ve got some thoughts on this.

Continue reading

Retail Technology Trends in the Era of Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

In the era of customer experience, retailers are challenged to use technology to understand their customers, and meet their growing expectations.

Continue reading

Loyalty Program Marketing Ideas for Father’s Day

fathers-day-loyalty-program-marketing.png

Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!

Continue reading

The Evolution & Challenges of Retail Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

The era of customer experience

In the past 4-5 years, the retail industry has undergone major changes and retailers are acknowledging that it is 6-7 times more costly to acquire a new customer than to retain an existing one. This same research shows that boosting customer retention rates by as little as 5% can increase profits up to 95%.

With such incentives at hand, brick and mortar retailers are urged to leverage eCommerce-like data collection and analysis to create a unique customer experience that will keep customers coming back for more.

But this is often easier said than done.

Continue reading

Big-Box Marketing for Independently Owned Baby & Children’s Retailers

why-every-baby-store-needs-a-loyalty-program2Today’s customers are more informed and connected than ever. In an age where online shopping is so simple and convenient, customers expect offline retailers to provide a shopping experience and superior service, as opposed to simply selling items/products. Accordingly, many baby and children’s retailers understand this shift, and are striving to build a true, 1:1 relationship with their customers that is reciprocal, mutually beneficial, and long lasting.

Continue reading

New Whitepaper: Using Artificial Intelligence for Effective Customer Retention

artificial-intelligence-for-effective-customer-retention

Driving Effective Customer Retention Today

The retail industry has undergone major changes and retailers are acknowledging that it’s 6-7 times more costly to acquire a new customer than to retain one. This same research shows that boosting customer retention by as little as 5% can increase profits up to 95%.

With these compelling statistics, offline retailers are urged to leverage eCommerce-like data collection to deliver personalized experiences that will keep customers coming back for more.

Download the whitepaper to learn about:

  • The evolution and challenges of loyalty in the era of customer experience
  • Leveraging tech to presonalize the retail experience for Generation E(xperience)
  • A successful rewards program is within reach – fewer coupons, more sales
  • The importance of data-driven, personalized marketing

button-download-the-whitepaper

Loyalty Program Promotion Ideas That Your Customers (and Employees) Will Love

unique-loyalty-program-ideas-and-rewards.png

Your loyalty program should be about more than offering discounts. Your loyalty and rewards program should be engaging and fun in order to keep your customers coming back for more. Here are some ways to enhance your loyalty program to create a culture of customer engagement that’s aimed at truly earning your customers’ loyalty.

Continue reading