Associated Supermarket Group (ASG), the largest group of independently owned and operated supermarkets based in the New York metropolitan area, has announced a new strategic partnership with AppCard, a personalized marketing and shopper analytics platform for independent grocers.
Nadia Moeller of Nutrishop South Austin sought a loyalty program that was simple for cashiers and customers. Seamless integration with AppCard and their POS, Lightspeed Retail, makes rewarding customers quick and easy.
Labor day is around the corner and this past July revealed the highest rise in retail sales recorded in the past 7 months. Labor day means the close of summer, and the beginning of fall. Customers are likely to be traveling for their last beach or lake weekend, and returning to get the kids back off to school. This presents a lot of great promotional opportunities for your business:
AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.
AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.
As a technology service provider for brick-and-mortar businesses, we sometimes tread lightly when speaking to our retailers about Amazon. The giant has been disrupting traditional retail for years, with some predicting 50 – 67% of retail space to be vacant within a decade.
With that being said, we still believe that through the acquisition of Whole Foods, Amazon is certifying that brick-and-mortar is here to stay, especially for the grocery industry. The average shopper visited a grocery store 1.6x per week in 2016, and Amazon recognizes that that face time is invaluable.
The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.
Once you have the ability to monitor your customer purchase behavior (down to the SKU-level), there are unlimited opportunities to use that information to improve your marketing communications. Delivering marketing messages based on real-time behavior ensures that you’re reaching customers at at exactly the right moment. If you’re new to the automated marketing game, you might not know where to start. These are 4 automated marketing campaigns that we nearly always recommend to AppCard businesses when they’re first setting up thier marketing and rewards programs: