AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.
AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.
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We’re excited to announce that Neiman’s Family Market, a Michigan-based grocer, has partnered with us to launch the Neiman’s Family Perks loyalty program!
The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.