Super King Markets, a leading independent grocer in a market highly influenced by national chains, was looking for a data-driven marketing platform that gave them the same capabilities and intelligence as the larger chains, to fit the budget and resources of an independent grocer. Super King sought a solution that provided more than just a loyalty program, but a platform that helped them truly understand customer behavior and help them increase lifetime value. Watch the video to hear how Super King’s purchasing, operations, and marketing teams are using AppCard to increase store revenue.
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Jensen’s Finest Foods original market was opened in Blue Jay, CA in 1940 by Einer and Marie Jensen. Today, Jensen’s is still family-owned and operates 9 locations across southern California. Watch the video to learn about how they’re using AppCard to reward shoppers for their purchases and keep them coming back.
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Shoppers today are better and more informed than ever before. Whether you are catering to baby boomers, gen X, millennials, or gen Z, they all have one thing in common, they want to be heard and are looking for an exceptional experience while shopping at your store. An experience that keep them coming back.
As a business owner, we understand you’re busy managing inventory, training and mentoring employees, and generally keeping the lights on. With all of this going on, it’s no wonder why most business owners have little time to devote to speaking with their customers in a personalized, 1:1 way.
This is where an AI-powered rewards and personalized marketing platform can help. Here are some goals to set for 2018 to get your on your way to achieving 1:1 marketing communications with shoppers…
AppCard’s VP of Sales, Andrew Ostroff, visited our friends at Lightspeed to talk about leveraging data and Artificial Intelligence to deliver highly personalized offers to your customers. Watch the video here, where we discuss:
- How AppCard brings digital tracking, retargeting and remarketing to brick and mortar businesses
- Using loyalty programs to connect customer identities with SKU-level purchase data
- Leveraging loyalty data to launch highly targeted marketing campaigns and fully close the loop on marketing by tracking campaign ROI
- Using AI to track and predict individual customer buying behavior, and
- Tracking 100% of transactions gives valuable business insight
- The future of AI for SMB brick and mortar businesses
Click here to learn more about AppCard’s integrated Personalized Marketing and Rewards platform for Lightspeed!
Here’s what you’re probably thinking: How can I possibly customize the shopping experience for each and every one of my shoppers? Is that even a reasonable ask? Think about the square footage, SKU count, manpower, and marketing I need to manage day to day … I can’t adjust that for each shopper who visits my store.
You’re right … sort of … let me explain.
This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.
In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.
Enter Artificial Intelligence for Retail Businesses
Driving Effective Customer Retention Today
The retail industry has undergone major changes and retailers are acknowledging that it’s 6-7 times more costly to acquire a new customer than to retain one. This same research shows that boosting customer retention by as little as 5% can increase profits up to 95%.
With these compelling statistics, offline retailers are urged to leverage eCommerce-like data collection to deliver personalized experiences that will keep customers coming back for more.
Download the whitepaper to learn about:
- The evolution and challenges of loyalty in the era of customer experience
- Leveraging tech to presonalize the retail experience for Generation E(xperience)
- A successful rewards program is within reach – fewer coupons, more sales
- The importance of data-driven, personalized marketing