Nadia Moeller of Nutrishop South Austin sought a loyalty program that was simple for cashiers and customers. Seamless integration with AppCard and their POS, Lightspeed Retail, makes rewarding customers quick and easy.
Labor day is around the corner and this past July revealed the highest rise in retail sales recorded in the past 7 months. Labor day means the close of summer, and the beginning of fall. Customers are likely to be traveling for their last beach or lake weekend, and returning to get the kids back off to school. This presents a lot of great promotional opportunities for your business:
Once you have the ability to monitor your customer purchase behavior (down to the SKU-level), there are unlimited opportunities to use that information to improve your marketing communications. Delivering marketing messages based on real-time behavior ensures that you’re reaching customers at at exactly the right moment. If you’re new to the automated marketing game, you might not know where to start. These are 4 automated marketing campaigns that we nearly always recommend to AppCard businesses when they’re first setting up thier marketing and rewards programs:
Here’s what you’re probably thinking: How can I possibly customize the shopping experience for each and every one of my shoppers? Is that even a reasonable ask? Think about the square footage, SKU count, manpower, and marketing I need to manage day to day … I can’t adjust that for each shopper who visits my store.
You’re right … sort of … let me explain.
The 4th of July falls on a Tuesday this year, so take some time to create and promote loyalty program offers that bring customers in during the weekend before, and throughout the week after the fireworks are over.
This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.
In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.
Enter Artificial Intelligence for Retail Businesses
Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!