Fewer Coupons, More Retail Sales with Artificial Intelligence & Personalized Marketing

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This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.

In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.

Enter Artificial Intelligence for Retail Businesses

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Loyalty Program Marketing Ideas for Father’s Day

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Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!

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The Evolution & Challenges of Retail Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

The era of customer experience

In the past 4-5 years, the retail industry has undergone major changes and retailers are acknowledging that it is 6-7 times more costly to acquire a new customer than to retain an existing one. This same research shows that boosting customer retention rates by as little as 5% can increase profits up to 95%.

With such incentives at hand, brick and mortar retailers are urged to leverage eCommerce-like data collection and analysis to create a unique customer experience that will keep customers coming back for more.

But this is often easier said than done.

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Big-Box Marketing for Independently Owned Baby & Children’s Retailers

why-every-baby-store-needs-a-loyalty-program2Today’s customers are more informed and connected than ever. In an age where online shopping is so simple and convenient, customers expect offline retailers to provide a shopping experience and superior service, as opposed to simply selling items/products. Accordingly, many baby and children’s retailers understand this shift, and are striving to build a true, 1:1 relationship with their customers that is reciprocal, mutually beneficial, and long lasting.

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Loyalty Program Promotion Ideas That Your Customers (and Employees) Will Love

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Your loyalty program should be about more than offering discounts. Your loyalty and rewards program should be engaging and fun in order to keep your customers coming back for more. Here are some ways to enhance your loyalty program to create a culture of customer engagement that’s aimed at truly earning your customers’ loyalty.

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Memorial Day Marketing Campaigns

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Memorial Day is less than two weeks away (Monday, May 29th!) – marking the beginning of summer and a great opportunity to bring customers into your store with special sales and promotions. Street Insider reported in 2015 that nearly half of all consumers were not only planning to shop but willing to spend upwards of $100 on sales over the course of the long weekend. Consider setting up a bonus offer to keep customers engaged and reward them for visiting you over Memorial Day weekend.

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