AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.
AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.
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As a technology service provider for brick-and-mortar businesses, we sometimes tread lightly when speaking to our retailers about Amazon. The giant has been disrupting traditional retail for years, with some predicting 50 – 67% of retail space to be vacant within a decade.
With that being said, we still believe that through the acquisition of Whole Foods, Amazon is certifying that brick-and-mortar is here to stay, especially for the grocery industry. The average shopper visited a grocery store 1.6x per week in 2016, and Amazon recognizes that that face time is invaluable.
We’re excited to announce that Neiman’s Family Market, a Michigan-based grocer, has partnered with us to launch the Neiman’s Family Perks loyalty program!
The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.
Here’s what you’re probably thinking: How can I possibly customize the shopping experience for each and every one of my shoppers? Is that even a reasonable ask? Think about the square footage, SKU count, manpower, and marketing I need to manage day to day … I can’t adjust that for each shopper who visits my store.
You’re right … sort of … let me explain.
Quick, hit the panic button, the Online Giant Amazon, your biggest competitor whether you acknowledged that yet or not, just took a formidable seat at the brick and mortar table.
Now, take a deep breath, exhale, it’s going to be OK, they’ve just confirmed that brick and mortar is here to stay.
Consolidation of the marketplace was inevitable and we’re seeing it all around us and all throughout the supply chain, with CPGs, wholesalers, technology providers, and of course retailers.
The game has changed, officially, and there’s no turning back.
So what does this mean for you, the independent retailer? How should you react and respond to this shock wave that was just sent through your system?
We’ve got some thoughts on this.
This article features an interview with Jake Fermanian, Vice President of Super King Markets, a 7 location independent grocer in the LA area.
What to do with all of this data!?
Well isn’t this a great problem to have: I now have a system in place to collect 100% of my transaction data in real time. What should I do with it? Who should have access to it? How do I leverage it to increase my bottom line? Where do I begin?
Data is only as good as what you’re able to do with it. You can collect all of the T-logs you want. You can run as many reports in excel as you want. But let me ask you something; what are you going to do with it?
The loyalty myth: Loyalty member = Loyal customer
Let’s call a spade a spade; Can you really install a loyalty program? The loyalty myth in the grocery industry is that once a customer signs up for a store loyalty card they are now a loyal customer. In reality, we’d argue, the loyalty card is just that, a piece of plastic in their wallet, no more indicative of loyalty than the other 20 it now sits beside.