Fewer Coupons, More Retail Sales with Artificial Intelligence & Personalized Marketing

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This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.

In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.

Enter Artificial Intelligence for Retail Businesses

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Retail Technology Trends in the Era of Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

In the era of customer experience, retailers are challenged to use technology to understand their customers, and meet their growing expectations.

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The Evolution & Challenges of Retail Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

The era of customer experience

In the past 4-5 years, the retail industry has undergone major changes and retailers are acknowledging that it is 6-7 times more costly to acquire a new customer than to retain an existing one. This same research shows that boosting customer retention rates by as little as 5% can increase profits up to 95%.

With such incentives at hand, brick and mortar retailers are urged to leverage eCommerce-like data collection and analysis to create a unique customer experience that will keep customers coming back for more.

But this is often easier said than done.

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Big-Box Marketing for Independently Owned Baby & Children’s Retailers

why-every-baby-store-needs-a-loyalty-program2Today’s customers are more informed and connected than ever. In an age where online shopping is so simple and convenient, customers expect offline retailers to provide a shopping experience and superior service, as opposed to simply selling items/products. Accordingly, many baby and children’s retailers understand this shift, and are striving to build a true, 1:1 relationship with their customers that is reciprocal, mutually beneficial, and long lasting.

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New Whitepaper: Using Artificial Intelligence for Effective Customer Retention

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Driving Effective Customer Retention Today

The retail industry has undergone major changes and retailers are acknowledging that it’s 6-7 times more costly to acquire a new customer than to retain one. This same research shows that boosting customer retention by as little as 5% can increase profits up to 95%.

With these compelling statistics, offline retailers are urged to leverage eCommerce-like data collection to deliver personalized experiences that will keep customers coming back for more.

Download the whitepaper to learn about:

  • The evolution and challenges of loyalty in the era of customer experience
  • Leveraging tech to presonalize the retail experience for Generation E(xperience)
  • A successful rewards program is within reach – fewer coupons, more sales
  • The importance of data-driven, personalized marketing

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Loyalty Program Promotion Ideas That Your Customers (and Employees) Will Love

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Your loyalty program should be about more than offering discounts. Your loyalty and rewards program should be engaging and fun in order to keep your customers coming back for more. Here are some ways to enhance your loyalty program to create a culture of customer engagement that’s aimed at truly earning your customers’ loyalty.

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The Key to Grocery Shopper Retention

customer-retention-in-groceryWith increasing competition from big-box retailers, independent grocers need to find new ways to increase shopper retention and reduce churn. In fact, grocers who increase their shopper retention by as little as 5% can increase profits by up to 95%. The key to retention is personalization: delivering the right offer, to the right shopper, at the right time.

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