About Nelly McCarthy

I am a Senior Customer Success Manager at AppCard! My main focus is helping our merchants achieve their goals with our data-driven marketing and rewards platform.

Loyalty Program Marketing Ideas for Labor Day

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Labor day is around the corner and this past July revealed the highest rise in retail sales recorded in the past 7 months. Labor day means the close of summer, and the beginning of fall. Customers are likely to be traveling for their last beach or lake weekend, and returning to get the kids back off to school. This presents a lot of great promotional opportunities for your business:

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Set-it-and-forget-it: 4 Automated SMS/Text Marketing Campaigns

sms-text-message-marketing-campaigns.pngOnce you have the ability to monitor your customer purchase behavior (down to the SKU-level), there are unlimited opportunities to use that information to improve your marketing communications. Delivering marketing messages based on real-time behavior ensures that you’re reaching customers at at exactly the right moment. If you’re new to the automated marketing game, you might not know where to start. These are 4 automated marketing campaigns that we nearly always recommend to AppCard businesses when they’re first setting up thier marketing and rewards programs:

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Loyalty Program Marketing Ideas for Father’s Day

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Father’s Day is less than one week away (Sunday, June 18th)! The National Retail Federation wrote that consumers spent an average of about $125 on the holiday in 2016, so it’s definitely time to start thinking about promotions to set up with AppCard. Keep reading for some great marketing ideas to promote your Father’s Day sales!

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Memorial Day Marketing Campaigns

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Memorial Day is less than two weeks away (Monday, May 29th!) – marking the beginning of summer and a great opportunity to bring customers into your store with special sales and promotions. Street Insider reported in 2015 that nearly half of all consumers were not only planning to shop but willing to spend upwards of $100 on sales over the course of the long weekend. Consider setting up a bonus offer to keep customers engaged and reward them for visiting you over Memorial Day weekend.

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