About Eran Harel

Eran Harel is the Vice President of Business Development at AppCard, an innovative data-driven marketing and customer retention platform for brick and mortar businesses. Since joining AppCard, Harel has helped thousands of business owners develop personalized marketing strategies aimed at increasing customer retention. As the VP of Business Development, Harel is also responsible for strengthening AppCard’s partnerships with a range of solutions providers in order to ensure that AppCard business owners have the support they need to grow their business with customer retention.

6 Ways to Make 2018 The Year of Personalized Marketing & Loyalty

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Shoppers today are better and more informed than ever before. Whether you are catering to baby boomers, gen X, millennials, or gen Z, they all have one thing in common, they want to be heard and are looking for an exceptional experience while shopping at your store. An experience that keep them coming back.

As a business owner, we understand you’re busy managing inventory, training and mentoring employees, and generally keeping the lights on. With all of this going on, it’s no wonder why most business owners have little time to devote to speaking with their customers in a personalized, 1:1 way.

This is where an AI-powered rewards and personalized marketing platform can help. Here are some goals to set for 2018 to get your on your way to achieving 1:1 marketing communications with shoppers…

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Big-Box Marketing for Independently Owned Baby & Children’s Retailers

why-every-baby-store-needs-a-loyalty-program2Today’s customers are more informed and connected than ever. In an age where online shopping is so simple and convenient, customers expect offline retailers to provide a shopping experience and superior service, as opposed to simply selling items/products. Accordingly, many baby and children’s retailers understand this shift, and are striving to build a true, 1:1 relationship with their customers that is reciprocal, mutually beneficial, and long lasting.

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