Super King Markets, a leading independent grocer in a market highly influenced by national chains, was looking for a data-driven marketing platform that gave them the same capabilities and intelligence as the larger chains, to fit the budget and resources of an independent grocer. Super King sought a solution that provided more than just a loyalty program, but a platform that helped them truly understand customer behavior and help them increase lifetime value. Watch the video to hear how Super King’s purchasing, operations, and marketing teams are using AppCard to increase store revenue.
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Retailers are challenged to turn data from multiple sources into actionable insight to improve operations and launch targeted marketing campaigns at scale. For years, only ‘big box’ retailers could afford to tackle this challenge by making big investments in technology. Thankfully, new developments have made it much easier for SMB retailers to consolidate data in order to derive actionable insight to help them grow their businesses and compete with the big guys.
In this article, we’ll begin by defining data, information, and insight for retail business owners.
Jensen’s Finest Foods original market was opened in Blue Jay, CA in 1940 by Einer and Marie Jensen. Today, Jensen’s is still family-owned and operates 9 locations across southern California. Watch the video to learn about how they’re using AppCard to reward shoppers for their purchases and keep them coming back.
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Retail Pro International announced at NRF 2018 a deepening partnership with AppCard, a personalized marketing and customer retention platform. Integrated together, the Retail Pro® and AppCard technologies empower specialty retailers to capitalize on POS data for their customer retention strategy.
“My goal for every technology partnership we form is to help our retailers extend profit capacity by seamlessly integrating the full power of Retail Pro,” said Kerry Lemos, Retail Pro International CEO. “With this deep integration between best of breed Retail Pro and AppCard solutions, we empower retailers to capitalize on the unmined potential of POS data for their customer retention strategy, thereby growing profitability.”
Read the press release here >>
Sendik’s Food Market, a Wisconsin-based grocer, has launched a new rewards program powered by AppCard, a personalized marketing and shopper analytics platform for grocers. Today, the Red Bag Rewards program has been launched in all 18 Sendik’s locations across the metro Milwaukee area, including the banner’s smaller format Fresh2GO stores and online via Sendik’s Express.
AppCard has worked with Sendik’s to develop a custom rewards program that awards 1 point for every dollar spent in-store and online, via AppCard’s integration with grocery eCommerce platform, Freshop. Shoppers can redeem points for free items curated by Sendik’s. Shoppers can enroll into the program by simply providing their mobile phone number during checkout at the point of sale or online.
AppCard’s VP of Sales, Andrew Ostroff, visited our friends at Lightspeed to talk about leveraging data and Artificial Intelligence to deliver highly personalized offers to your customers. Watch the video here, where we discuss:
- How AppCard brings digital tracking, retargeting and remarketing to brick and mortar businesses
- Using loyalty programs to connect customer identities with SKU-level purchase data
- Leveraging loyalty data to launch highly targeted marketing campaigns and fully close the loop on marketing by tracking campaign ROI
- Using AI to track and predict individual customer buying behavior, and
- Tracking 100% of transactions gives valuable business insight
- The future of AI for SMB brick and mortar businesses
Click here to learn more about AppCard’s integrated Personalized Marketing and Rewards platform for Lightspeed!
Associated Supermarket Group (ASG), the largest group of independently owned and operated supermarkets based in the New York metropolitan area, has announced a new strategic partnership with AppCard, a personalized marketing and shopper analytics platform for independent grocers.
Click here to read the full press release >>