About Nikki Dever

Nikki is the Director of Marketing at AppCard, a data-driven marketing platform for brick and mortar businesses.

Sendik’s Launches New Red Bag Rewards Program Powered By AppCard

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Sendik’s Food Market, a Wisconsin-based grocer, has launched a new rewards program powered by AppCard, a personalized marketing and shopper analytics platform for grocers. Today, the Red Bag Rewards program has been launched in all 18 Sendik’s locations across the metro Milwaukee area, including the banner’s smaller format Fresh2GO stores and online via Sendik’s Express.

AppCard has worked with Sendik’s to develop a custom rewards program that awards 1 point for every dollar spent in-store and online, via AppCard’s integration with grocery eCommerce platform, Freshop. Shoppers can redeem points for free items curated by Sendik’s. Shoppers can enroll into the program by simply providing their mobile phone number during checkout at the point of sale or online.

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[Video] Using AI for Personalized Marketing

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AppCard’s VP of Sales, Andrew Ostroff, visited our friends at Lightspeed to talk about leveraging data and Artificial Intelligence to deliver highly personalized offers to your customers. Watch the video here, where we discuss:

  • How AppCard brings digital tracking, retargeting and remarketing to brick and mortar businesses
  • Using loyalty programs to connect customer identities with SKU-level purchase data
  • Leveraging loyalty data to launch highly targeted marketing campaigns and fully close the loop on marketing by tracking campaign ROI
  • Using AI to track and predict individual customer buying behavior, and
  • Tracking 100% of transactions gives valuable business insight
  • The future of AI for SMB brick and mortar businesses

Click here to learn more about AppCard’s integrated Personalized Marketing and Rewards platform for Lightspeed!

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AppCard Acquires Leading Grocery Loyalty and Marketing Solutions Provider, ProLogic Retail Services

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AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.

AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.

Read the Full Press Release >>

Independent Grocers & the Amazon Effect

independent-grocers-and-the-amazon-effect.pngAs a technology service provider for brick-and-mortar businesses, we sometimes tread lightly when speaking to our retailers about Amazon. The giant has been disrupting traditional retail for years, with some predicting 50 – 67% of retail space to be vacant within a decade.

With that being said, we still believe that through the acquisition of Whole Foods, Amazon is certifying that brick-and-mortar is here to stay, especially for the grocery industry. The average shopper visited a grocery store 1.6x per week in 2016, and Amazon recognizes that that face time is invaluable.

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Neiman’s Family Market Launches New Rewards Program Powered By AppCard

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We’re excited to announce that Neiman’s Family Market, a Michigan-based grocer, has partnered with us to launch the Neiman’s Family Perks loyalty program!

The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.

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