About Nikki Dever

Nikki is the Director of Marketing at AppCard, a data-driven marketing platform for brick and mortar businesses.

Fewer Coupons, More Retail Sales with Artificial Intelligence & Personalized Marketing

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This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.

In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.

Enter Artificial Intelligence for Retail Businesses

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Retail Technology Trends in the Era of Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

In the era of customer experience, retailers are challenged to use technology to understand their customers, and meet their growing expectations.

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The Evolution & Challenges of Retail Customer Experience

download-whitepaper-3This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro and AppCard. Download the whitepaper to learn more about how artificial intelligence can help retailers improve customer experience and retention.

The era of customer experience

In the past 4-5 years, the retail industry has undergone major changes and retailers are acknowledging that it is 6-7 times more costly to acquire a new customer than to retain an existing one. This same research shows that boosting customer retention rates by as little as 5% can increase profits up to 95%.

With such incentives at hand, brick and mortar retailers are urged to leverage eCommerce-like data collection and analysis to create a unique customer experience that will keep customers coming back for more.

But this is often easier said than done.

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New Whitepaper: Using Artificial Intelligence for Effective Customer Retention

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Driving Effective Customer Retention Today

The retail industry has undergone major changes and retailers are acknowledging that it’s 6-7 times more costly to acquire a new customer than to retain one. This same research shows that boosting customer retention by as little as 5% can increase profits up to 95%.

With these compelling statistics, offline retailers are urged to leverage eCommerce-like data collection to deliver personalized experiences that will keep customers coming back for more.

Download the whitepaper to learn about:

  • The evolution and challenges of loyalty in the era of customer experience
  • Leveraging tech to presonalize the retail experience for Generation E(xperience)
  • A successful rewards program is within reach – fewer coupons, more sales
  • The importance of data-driven, personalized marketing

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Loyalty Program Promotion Ideas That Your Customers (and Employees) Will Love

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Your loyalty program should be about more than offering discounts. Your loyalty and rewards program should be engaging and fun in order to keep your customers coming back for more. Here are some ways to enhance your loyalty program to create a culture of customer engagement that’s aimed at truly earning your customers’ loyalty.

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Digital Marketing Strategies for Your Offline Business

digital-marketing-for-brick-and-mortar-businessesPersonalized marketing campaigns see higher conversion rates, improve customer experience, and ultimately reduce churn and increase loyalty. The key to personalization is truly knowing your customer and what they’re buying. Digital businesses can easily collect browsing and purchase histories to build customer profiles, and deliver personalized offers and recommendations. So what can brick and mortar businesses learn from digital marketing strategies of online retailers? Stick with me and I’ll explain…

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