The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.
With AppCard, Neiman’s leadership will gain visibility into their shoppers’ preferences to deliver personalized, relevant offers to delight their shoppers and ultimately earn their loyalty. “AppCard provides us with a dedicated account manager and support staff who mine the data to bring us campaigns that will drive sales and customer engagement. We have found our partnership with AppCard has helped to level the playing field with the big box corporate retailers and given us the tools to compete through customer loyalty. That is what we have been looking for, and what every small independent needs,” Neiman concludes.