Time to Plan Your Mother’s Day Loyalty Program Promotions


Mother’s day is just around the corner (Sunday, May 14)! Now’s the time to get started planning your Mother’s Day promotions. As the third largest retail holiday of the year in the US (Hint – the others won’t be until winter), you really don’t want to miss it. Offering special rewards for Mother’s Day purchases is a great way to get shoppers through your doors. Read on for some of our top marketing ideas for Mother’s Day!

  1. Time Sensitive Double Points Offer: Make sure your shoppers don’t wait ‘till the last minute to show Mom they care! Run a time sensitive promo and get them through your door sooner.Sample Text or Email Message: “Make Mom smile with a treat from [store name]! Earn double points on all purchases Wed-Fri between 12-5!” 
  2. Cash Back: Increase ticket value by rewarding shoppers for spending over a certain dollar amount.Sample Text or Email Message: “Mom will love something from [store name]! Enjoy $5 off a future purchase when you spend $40 on one purchase Mon-Fri!” 
  3. Bonus Points on Special Items: Greeting cards, flowers, and jewelry are top sellers around Mother’s day. Get a leg up on the competition by rewarding shoppers for buying classic Mother’s Day gifts from your store.Sample Text or Email Message: “Get 50 bonus points when you buy flowers for Mom at [store name] this week!”

Running bonus offers via your rewards program is a great way to keep customers engaged and excited about earning and redeeming rewards! If you’re an AppCard business owner, you can always contact your Success Manager for more Mother’s Day marketing ideas!


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