AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.
AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.
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As a technology service provider for brick-and-mortar businesses, we sometimes tread lightly when speaking to our retailers about Amazon. The giant has been disrupting traditional retail for years, with some predicting 50 – 67% of retail space to be vacant within a decade.
With that being said, we still believe that through the acquisition of Whole Foods, Amazon is certifying that brick-and-mortar is here to stay, especially for the grocery industry. The average shopper visited a grocery store 1.6x per week in 2016, and Amazon recognizes that that face time is invaluable.
We’re excited to announce that Neiman’s Family Market, a Michigan-based grocer, has partnered with us to launch the Neiman’s Family Perks loyalty program!
The program has launched in all 4 Neiman’s Family Market locations across Michigan. “We have looked at loyalty programs on and off for our stores over the last 8 years. We saw a lot of programs that provided a lot of data about what our customers were buying, but we didn’t have the staff to analyze the data across all our locations. AppCard has changed that for us,” says Nate Neiman, Chief Marketing Officer and EVP Data Integrity at Neiman’s Family Market.
Once you have the ability to monitor your customer purchase behavior (down to the SKU-level), there are unlimited opportunities to use that information to improve your marketing communications. Delivering marketing messages based on real-time behavior ensures that you’re reaching customers at at exactly the right moment. If you’re new to the automated marketing game, you might not know where to start. These are 4 automated marketing campaigns that we nearly always recommend to AppCard businesses when they’re first setting up thier marketing and rewards programs:
Here’s what you’re probably thinking: How can I possibly customize the shopping experience for each and every one of my shoppers? Is that even a reasonable ask? Think about the square footage, SKU count, manpower, and marketing I need to manage day to day … I can’t adjust that for each shopper who visits my store.
You’re right … sort of … let me explain.
The 4th of July falls on a Tuesday this year, so take some time to create and promote loyalty program offers that bring customers in during the weekend before, and throughout the week after the fireworks are over.
This blog post contains excerpts from the whitepaper Using Artificial Intelligence for Effective Customer Retention, by Retail Pro® and AppCard. Download the whitepaper to learn more about how retailers can leverage artificial intelligence to deliver personalized marketing communications.
In order to leverage data effectively, retailers must be able to derive actionable insights that fuel marketing campaigns or operational decisions.
Enter Artificial Intelligence for Retail Businesses