Retail Pro International announced at NRF 2018 a deepening partnership with AppCard, a personalized marketing and customer retention platform. Integrated together, the Retail Pro® and AppCard technologies empower specialty retailers to capitalize on POS data for their customer retention strategy.
“My goal for every technology partnership we form is to help our retailers extend profit capacity by seamlessly integrating the full power of Retail Pro,” said Kerry Lemos, Retail Pro International CEO. “With this deep integration between best of breed Retail Pro and AppCard solutions, we empower retailers to capitalize on the unmined potential of POS data for their customer retention strategy, thereby growing profitability.”
Read the press release here >>
Shoppers today are better and more informed than ever before. Whether you are catering to baby boomers, gen X, millennials, or gen Z, they all have one thing in common, they want to be heard and are looking for an exceptional experience while shopping at your store. An experience that keep them coming back.
As a business owner, we understand you’re busy managing inventory, training and mentoring employees, and generally keeping the lights on. With all of this going on, it’s no wonder why most business owners have little time to devote to speaking with their customers in a personalized, 1:1 way.
This is where an AI-powered rewards and personalized marketing platform can help. Here are some goals to set for 2018 to get your on your way to achieving 1:1 marketing communications with shoppers…
Sendik’s Food Market, a Wisconsin-based grocer, has launched a new rewards program powered by AppCard, a personalized marketing and shopper analytics platform for grocers. Today, the Red Bag Rewards program has been launched in all 18 Sendik’s locations across the metro Milwaukee area, including the banner’s smaller format Fresh2GO stores and online via Sendik’s Express.
AppCard has worked with Sendik’s to develop a custom rewards program that awards 1 point for every dollar spent in-store and online, via AppCard’s integration with grocery eCommerce platform, Freshop. Shoppers can redeem points for free items curated by Sendik’s. Shoppers can enroll into the program by simply providing their mobile phone number during checkout at the point of sale or online.
AppCard’s VP of Sales, Andrew Ostroff, visited our friends at Lightspeed to talk about leveraging data and Artificial Intelligence to deliver highly personalized offers to your customers. Watch the video here, where we discuss:
- How AppCard brings digital tracking, retargeting and remarketing to brick and mortar businesses
- Using loyalty programs to connect customer identities with SKU-level purchase data
- Leveraging loyalty data to launch highly targeted marketing campaigns and fully close the loop on marketing by tracking campaign ROI
- Using AI to track and predict individual customer buying behavior, and
- Tracking 100% of transactions gives valuable business insight
- The future of AI for SMB brick and mortar businesses
Click here to learn more about AppCard’s integrated Personalized Marketing and Rewards platform for Lightspeed!
Associated Supermarket Group (ASG), the largest group of independently owned and operated supermarkets based in the New York metropolitan area, has announced a new strategic partnership with AppCard, a personalized marketing and shopper analytics platform for independent grocers.
Click here to read the full press release >>
Nadia Moeller of Nutrishop South Austin sought a loyalty program that was simple for cashiers and customers. Seamless integration with AppCard and their POS, Lightspeed Retail, makes rewarding customers quick and easy.
Request a demo of AppCard >>
Labor day is around the corner and this past July revealed the highest rise in retail sales recorded in the past 7 months. Labor day means the close of summer, and the beginning of fall. Customers are likely to be traveling for their last beach or lake weekend, and returning to get the kids back off to school. This presents a lot of great promotional opportunities for your business: