AppCard Touch Screen Terminal

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The AppCard Touch Screen Terminal is here! Customers enroll into your loyalty program by entering their phone number or by swiping a loyalty card. Customers can enter their email address and can choose to receive a digital receipt via text message. The dual sided terminal displays the rewards balance for both the customer and the cashier. Customers can choose which rewards they’d like to redeem and which rewards they’d like to save for their next visit. Visit appcard.com to speak to a loyalty marketing consultant and get started today!

 

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Measuring Shopper & Cashier Engagement in Your New Grocery Loyalty Program

After launching your loyalty program, the amount of data you’re now collecting may overwhelm you. You may be wondering, how is my rewards program doing? How can I make sure we are off to a great start? What metrics should I be monitoring on a regular basis? How do we begin to analyze shopper behavior and deliver marketing communications? In this article, I’ll list a few of the metrics that we use to determine the health of your new loyalty program during the initial phases of your program launch.

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Why You Need a Multitender Loyalty Program

When we say “multitender,” we mean that your loyalty program should reward your shoppers for all of their purchases, regardless of whether they’re paying with cash, credit card, or mobile payment methods like Apple and Samsung Pay. Loyalty programs that force your customers to download an app or force them to link a credit card to the app for payment, are going to be a huge barrier to enrollment for your customers. In fact, according to this article published by FierceRetail, Target has plans to launch a new tender-neutral program called “Target Red.”

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AppCard for Grocers: Personalized digital coupons, touch-screen terminal, & marketing ideas

It’s been 7 months since we announced AppCard’s acquisition of ProLogic Retail Services, the leader in loyalty marketing for the independent grocer. Since the acquisition, both teams have been working hard to leverage the power of our combined resources, expertise, and technology under the AppCard banner. The company, now operating as a single entity, is poised to expand our footprint in the independent grocery industry with the most advanced personalized marketing and shopper analytics tools on the market.

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AppCard Customer Story: Super King Markets

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Super King Markets, a leading independent grocer in a market highly influenced by national chains, was looking for a data-driven marketing platform that gave them the same capabilities and intelligence as the larger chains, to fit the budget and resources of an independent grocer. Super King sought a solution that provided more than just a loyalty program, but a platform that helped them truly understand customer behavior and help them increase lifetime value. Watch the video to hear how Super King’s purchasing, operations, and marketing teams are using AppCard to increase store revenue.

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Defining Data, Information, and Actionable Insight for Your Retail Business

Retailers are challenged to turn data from multiple sources into actionable insight to improve operations and launch targeted marketing campaigns at scale. For years, only ‘big box’ retailers could afford to tackle this challenge by making big investments in technology.  Thankfully, new developments have made it much easier for SMB retailers to consolidate data in order to derive actionable insight to help them grow their businesses and compete with the big guys.

In this article, we’ll begin by defining data, information, and insight for retail business owners.

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