Retail Pro International Deepens Partnership with AppCard

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Retail Pro International announced at NRF 2018 a deepening partnership with AppCard, a personalized marketing and customer retention platform. Integrated together, the Retail Pro® and AppCard technologies empower specialty retailers to capitalize on POS data for their customer retention strategy.

“My goal for every technology partnership we form is to help our retailers extend profit capacity by seamlessly integrating the full power of Retail Pro,” said Kerry Lemos, Retail Pro International CEO. “With this deep integration between best of breed Retail Pro and AppCard solutions, we empower retailers to capitalize on the unmined potential of POS data for their customer retention strategy, thereby growing profitability.”

Read the press release here >>

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Sendik’s Launches New Red Bag Rewards Program Powered By AppCard

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Sendik’s Food Market, a Wisconsin-based grocer, has launched a new rewards program powered by AppCard, a personalized marketing and shopper analytics platform for grocers. Today, the Red Bag Rewards program has been launched in all 18 Sendik’s locations across the metro Milwaukee area, including the banner’s smaller format Fresh2GO stores and online via Sendik’s Express.

AppCard has worked with Sendik’s to develop a custom rewards program that awards 1 point for every dollar spent in-store and online, via AppCard’s integration with grocery eCommerce platform, Freshop. Shoppers can redeem points for free items curated by Sendik’s. Shoppers can enroll into the program by simply providing their mobile phone number during checkout at the point of sale or online.

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[Video] Using AI for Personalized Marketing

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AppCard’s VP of Sales, Andrew Ostroff, visited our friends at Lightspeed to talk about leveraging data and Artificial Intelligence to deliver highly personalized offers to your customers. Watch the video here, where we discuss:

  • How AppCard brings digital tracking, retargeting and remarketing to brick and mortar businesses
  • Using loyalty programs to connect customer identities with SKU-level purchase data
  • Leveraging loyalty data to launch highly targeted marketing campaigns and fully close the loop on marketing by tracking campaign ROI
  • Using AI to track and predict individual customer buying behavior, and
  • Tracking 100% of transactions gives valuable business insight
  • The future of AI for SMB brick and mortar businesses

Click here to learn more about AppCard’s integrated Personalized Marketing and Rewards platform for Lightspeed!

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Loyalty Program Marketing Ideas for Labor Day

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Labor day is around the corner and this past July revealed the highest rise in retail sales recorded in the past 7 months. Labor day means the close of summer, and the beginning of fall. Customers are likely to be traveling for their last beach or lake weekend, and returning to get the kids back off to school. This presents a lot of great promotional opportunities for your business:

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AppCard Acquires Leading Grocery Loyalty and Marketing Solutions Provider, ProLogic Retail Services

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AppCard Inc., the leading personalized marketing and shopper analytics platform for retailers, announced today that it has completed the acquisition of ProLogic Retail Services, the largest provider of loyalty marketing solutions for independent grocers.

AppCard’s state of the art machine learning technology, combined with ProLogic’s vertical expertise and strong market presence, positions AppCard as the leading loyalty and digital offers provider for the grocery market. The combined expertise and scale allows AppCard to better serve grocers’ current and future needs with highly effective marketing solutions.

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